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BRAND CREATION | DESIGN FOR PRINT & MERCHANDISE

Lady Helen

The branding for Lady Helen, Mount Juliet Estate’s  Michelin-starred restaurant, was designed to embody grace, refinement, and timeless luxury.

Named after Lady Helen McCalmont, the estate’s former mistress, the identity draws on the elegance of the Georgian manor and the restaurant’s exceptional culinary standards. A delicate, understated visual style was developed—featuring elegant typography, subtle flourishes, and a muted, sophisticated palette—to reflect the restaurant’s serene atmosphere and world-class dining experience. The result is a brand that feels both historic and contemporary, in perfect harmony with its prestigious setting.

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See more outstanding modern Irish cuisine on Lady Helen’s Instagram