LoughTec
We led the brand elevation for LoughTec, an IT and Cybersecurity company, refreshing their visual identity to better communicate their expertise, trustworthiness, and innovative approach..
A standout element of the project was the creation of their iconic superhero character—designed to embody vigilance, protection, and cutting-edge defense against cyber threats. This mascot became a powerful symbol across their website, marketing materials, digital campaigns, and client communications, helping to humanise the brand and simplify complex cybersecurity concepts. The updated brand identity, combined with the superhero’s dynamic presence, significantly boosted LoughTec’s market positioning and client engagement.
Learn more about LoughTec’s services here